From March 26 to June 7, 2026, the Rocca di Lonato del Garda (Lonato del Garda, Brescia) hosts ''Italy of the Miracle. Art, Design, and Advertising 1948-1968. Selection from the Massimo and Sonia Cirulli Foundation Collection,'' an exhibition curated by the Cirulli Foundation dedicated to the years of Italy's economic boom.
An immersive journey that recounts a unique era, in which creativity, industry, and visual culture contributed to building a new collective imagination and the roots of Made in Italy. Through billboards, photographs, and design drawings, the exhibition conveys the climate of renewed optimism that, between the post-World War II period and the early 1960s, profoundly transformed Italian society.
The Exhibition
The exhibition is divided into three thematic sections:
◈ Advertising for Children
A joyful and reassuring visual communication, capable of leaving the difficulties of the postwar era behind. Highlighted are the works of great protagonists of Italian graphic design such as Erberto Carboni, Bruno Munari, Marcello Nizzoli, and Giovanni Pintori.
◈ Italy on the Move
The story of the birth of leisure and the desire for mobility: travel, vacations, and new lifestyles accompanied by iconic advertising campaigns.
◈ Textile Industry
A sector symbolic of the intersection of art, craftsmanship, and industrial production, with contributions from artists such as Ettore Sottsass, Piero Dorazio, and Franco Grignani.
The Venue
The exhibition is held in the evocative Rocca di Lonato, an imposing 15th-century fortress overlooking Lake Garda. The complex, with its walls, towers, and the Casa del Podestà, offers a unique setting where history and modernity interact.
A cultural project
The initiative is a collaboration between the Ugo Da Como Foundation and the Massimo and Sonia Cirulli Foundation, organizations committed to promoting the historical heritage and visual culture of 20th-century Italy.
An immersive journey that recounts a unique era, in which creativity, industry, and visual culture contributed to building a new collective imagination and the roots of Made in Italy. Through billboards, photographs, and design drawings, the exhibition conveys the climate of renewed optimism that, between the post-World War II period and the early 1960s, profoundly transformed Italian society.
The Exhibition
The exhibition is divided into three thematic sections:
◈ Advertising for Children
A joyful and reassuring visual communication, capable of leaving the difficulties of the postwar era behind. Highlighted are the works of great protagonists of Italian graphic design such as Erberto Carboni, Bruno Munari, Marcello Nizzoli, and Giovanni Pintori.
◈ Italy on the Move
The story of the birth of leisure and the desire for mobility: travel, vacations, and new lifestyles accompanied by iconic advertising campaigns.
◈ Textile Industry
A sector symbolic of the intersection of art, craftsmanship, and industrial production, with contributions from artists such as Ettore Sottsass, Piero Dorazio, and Franco Grignani.
The Venue
The exhibition is held in the evocative Rocca di Lonato, an imposing 15th-century fortress overlooking Lake Garda. The complex, with its walls, towers, and the Casa del Podestà, offers a unique setting where history and modernity interact.
A cultural project
The initiative is a collaboration between the Ugo Da Como Foundation and the Massimo and Sonia Cirulli Foundation, organizations committed to promoting the historical heritage and visual culture of 20th-century Italy.